Blog

November 6th, 2014

BusinessValue_Nov03_BTechnology is constantly evolving, so much so that it feels like there is a near constant stream of systems and devices being released on a daily basis. This fast-paced development has forced companies and their IT teams to move rapidly with the times. As such, IT as a whole has been basically divided into three main areas, which companies should be investing in.

1. Commodity-oriented IT

IT is made up of systems that support day-to-day operations, so it is essential that you invest in this area because it is what supports your core business practices. Without proper investment, your employees may not be able to carry out their tasks adequately. Commodity IT is essential but it does not bring increased value to your company. Sure, implementing a new email system could save money but it does not directly lead to increased profits.

One of the best ways businesses can get the most out of commodity IT is to first identify which systems the business relies on. From here, you can look to see if improvements can be made that will reduce overall expenses and increase productivity. Regardless of what you do with commodity IT, all changes and improvements should be operations-oriented; making jobs easier.

2. Business value focused IT

Business value IT involves any system that supports key operations and processes that drive overall business value. Essentially, these systems are not only essential, but they allow businesses and customers to do what they need to do. A good example of business value IT for companies with online stores is the technology that supports the store. Without it, customers would not be able to make purchases from the company.

With this form of IT you want to invest in systems that increase the value you offer customers and employees, while increasing your bottom line.

3. New opportunity IT

New technology and systems can help give your business a competitive advantage when properly integrated, while increasing overall business value. A good example of this is leveraging a new social media platform to help gain customer insights, or implementing technology that allows your business to capture and analyze data quickly and easily.

Companies able to incorporate new technology will often find that they have somewhat of a first mover advantage, and if leveraged correctly you could see increased profits and customer retention.

Get a good IT strategy

The vast majority of companies choose to focus a large percentage of their IT budgets on commodity IT. What this results in is a focus on simply maintaining existing IT systems, without actually investing in new systems. Ideally, you want to minimize your technology upkeep expenses, and invest more in discovering new technology and systems.

How do you do this? That's where a company like us comes in. As your IT partner, we can help ensure that your systems are managed effectively, costs are minimized, and we can even go so far as to help you find and implement new systems. Contact us today to see how our solutions can help maximize your IT investments.

Published with permission from TechAdvisory.org. Source.

November 5th, 2014

iPad_Nov03_BWhen Apple launches a new or updated product the company usually holds a press event where they announce the release in style. This was the case with the iPhone 6 and 6 Plus, but did you know that the company has quietly released new versions of the iPad Air and iPad mini? If you are looking for a new tablet, here is a brief overview of these latest Apple devices.

The iPad mini 3

First up is the third version of Apple's smaller iPad - the iPad mini 3. The immediately noticeable changes with this year's device is the home button. It now has the metal ring right around it which enables the Touch ID feature so that you can unlock your device using your fingerprint.

Touch ID also enables users to pay for items using the Apple Pay feature that has just been released. Sadly, for the iPad mini 3, this is limited only to in-app and iTunes purchases as there is no NFC chip in the device to enable it to work with in-store terminals.

Aside from a slightly changed exterior and the extra Apple Pay related features, the device is more or less exactly the same as the iPad mini 2. It still boasts a 7.9 inch retina display and the same A7 processor found in the mini 2.

The major difference is that you can purchase the mini 3 with 64 GB or 128 GB of storage, which is not available for the mini 2. Unfortunately, the price of the device starts at USD 100 more (USD 399 for the 16 GB version) than the mini 2, which costs USD 299 for the 16 GB version. In other words you are paying USD 100 for the fingerprint unlock and semi-functional Apple Pay.

At this time, Apple has noted they will continue to sell the mini 2, which for many businesses will remain the better deal largely because it is less expensive yet offers exactly the same hardware and size.

The iPad Air 2

As the name implies, the iPad Air 2 is the second version of the popular iPad Air which was introduced last year. As with the mini 3, the Air 2 has seen a slight change to the home button with the introduction of the Touch ID feature that allows users to unlock their devices using their fingerprint.

The new version also enables the Apple Pay feature so users can use their fingerprint to approve purchases. Sadly, there is no NFC chip in the device, so you won't be able to use the device to make purchases at stores.

Beyond this, there are a number of interesting changes that many business users will find useful including:

  • A faster processor - With what Apple calls the A8X processor, the iPad Air 2 is one of the fastest and most powerful tablets on the market. Users have already noted faster website loading times and better overall responsiveness, especially when running graphics intensive apps.
  • A thinner, more mobile body - Apple reduced thickness with the iPad Air 2, making it thinner than any other iPad. At 6.1 mm, you will be able to use the device all day without it feeling awkward in your hand.
  • A less reflective display - While the displays on the iPad have always been top of the line, there have been complaints in the past about how the glass on the device is a bit too reflective. With the Air 2, a less reflective display is being used which supposedly cuts glare down by as much as 56%. This means you will be able to see what is on the screen more easily in more locations and situations.
  • The Apple Sim - For users in certain countries like the US and UK, the cellular version of the iPad comes with what is called the Apple Sim. This sim card is universal in that it allows you to connect to the mobile network of your choice without having to switch cards. This also makes switching networks and plans much easier.
If you are considering picking up the iPad Air 2, the 16 GB Wi-Fi only version starts at USD 499. If you would like to learn more about how these devices can be used in your office, contact us today to learn more.
Published with permission from TechAdvisory.org. Source.

Topic iPad
November 5th, 2014

AndroidTablet_Nov03_BWith the upcoming release of Android 5.0 Lollipop, there will be a subsequent release of new tablets and devices running the operating system (OS). Many of these users are likely to be business users who need increased security. In an effort to ensure that the next version of Android is indeed more secure, Google has included a number of security updates and features.

1. Smart Lock

One of the first steps to ensuring that your Android device is secure is to put a lock code on the screen. Adding a pin code, or pattern code, to your device makes it more difficult for someone else to gain physical access. On the downside, constantly entering the code can be annoying, especially if you need access to your device on a regular basis.

In an earlier version of Android, the ability to use your face to unlock your device was introduced, but it hasn't really been all that popular. With Android 5.0, Google has introduced a feature called Smart Lock.

This feature uses either NFC, Bluetooth, or your face to unlock your device. Essentially, you pair your device with another device and when it is in range it will automatically unlock. For example, you can pair your computer with your phone via bluetooth. When your phone is near your computer, it unlocks and allows you access without having to enter the pin. If you prefer to use your face to unlock your device, this feature has now been improved and moved to be part of Smart Lock.

2. Automatic encryption from first boot

As businesses continue to integrate tablets and other devices, the amount of data stored on these devices increases. As a result, you eventually end up with important data on your device that you need to keep secure. One of the best ways to do this is to encrypt your device.

On older versions of Android, device security was fairly complicated when not automatic. Now, any device running Android 5.0 is automatically encrypted when the device is started up for the first time.

This encryption will ensure that the data on the device is secure from the start, something which many business users will likely find quite useful.

3. SELinux

SELinux, or Security Enhanced Linux, is a security model implemented in Android last year which is configured to help minimize security threats. All developers must include SELinux enforced security on their apps. What this has done is increased the overall security of apps installed on devices and reduced the number of vulnerabilities that could compromise device security.

For most users, the updated requirements and measures introduced by Android Lollipop will lead to increased overall device security from the apps through to other features.

If you are looking to learn more about the latest Android release features get in touch with us today.

Published with permission from TechAdvisory.org. Source.

October 31st, 2014

Security_Oct27_BAs businesses continue to implement more and more Internet-based systems, there is always the risk that systems could be breached and security compromised. If you conduct business online, there are a number of measures you can take to ensure that your activities and your company's vital information are secure. Here are five.

1. Use two-factor authentication whenever possible

Two-factor authentication, or two-step authentication as it is also known, is the idea of using two pieces of information to log into accounts: Your usual password and a code that is usually sent to a mobile device or generated by a code generator.

By utilizing this safety feature, you can further increase the security of your accounts, largely because the chances of someone getting their hands on both the generated code and your password are slim.

Some sites don't use a code and instead ask a question that needs to be answered every time you log in. If this is the case, make the question something that is difficult for a hacker to guess. For example, use your address from 10 years ago instead of your current address.

2. Audit who has access to what data

Between all of your online accounts and social media profiles you will likely be surprised at just how much information about you can be found online. There are a multitude of scare stories online, where someone has had their accounts hacked and identity stolen, largely because they had left pertinent information online without even thinking about it.

It is a good idea to audit what information you have online. This includes looking at the contact and personal information you have on social media profiles, account information, etc. Ideally, if it is not necessary information, then it shouldn't be shared. As for social media profiles, make sure only the absolute basic personal information is online and limit who can see this information.

3. Watch what is posted on social media

Because of the nature of social media, we often feel the need to share our whole lives online. This can often lead to oversharing, and even sometimes oversharing of personal information. There are stories online of thieves monitoring social media for businesses posting about how they are going to be closed for a holiday, with all staff gone. Once a thief finds this information, they then break into the business without worrying about people being there.

If you are going to share information online, be sure to limit the potentially sensitive information that you post, especially if the content is shared with the public.

4. Change your passwords regularly

It seems like almost every week news breaks of a password or account information breach. What this translates to is the fact that your accounts are always facing a potential risk. Therefore, you should make it a habit to change your passwords on a regular basis.

Most experts recommend at least once every three months, but if there is a breach where your account information may have been leaked then naturally change your passwords straightaway.

To ensure maximum security, you should use a different password for each account, and keep these as separate as possible.

5. Work with an IT partner who can offer enhanced Internet security

Ensuring that your business is secure online can be an on-going battle that you will likely not win easily. One of the best steps to take is to work with an IT partner like us. We offer a variety of Internet security solutions that can help stop malware intrusions before they infect your systems, block access to potentially harmful sites, and even scan Internet-based email solutions. In other words, we can help improve your overall online security.

If you are looking to learn more about how we can help your business be secure online, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
October 29th, 2014

BCP_Oct27_BBusiness continuity plans are an important part of any business, especially if owners and managers want to see a business through any disaster. In order to have an effective plan, it is important that businesses integrates technology that can support a plan. The fact is though that this technology will eventually need to be replaced. Here are five tips that can help you determine whether you need to upgrade to a new system, or replace existing ones.

1. New technology and systems offer increased resilience

When it comes to continuity and the systems supporting it, businesses need to ensure that they are resilient. This means implementing hardened systems that will remain working in adverse environments; systems like UPS (uninterruptible power supplies), etc., so that should a disaster occur services will still be available.

Beyond this, it is a good idea to implement systems that can be switched from one location to another quickly and easily. A good example of this is implementing cloud storage and backup which can be recovered to other systems with minimal fuss.

Technology that increases the resilience of your systems and continuity plans is worth implementing.

2. Enhanced data protection and availability

During and after a disaster, it is vital that businesses have access to their data. If your data is not protected in an efficient manner, or easily accessible once it has been backed up, you could see a decrease in business effectiveness and delays in fully recovering.

Technology or systems that enhance data protection and availability over your existing systems are worth including in an upgrade, so that you can benefit from data being available when you need it most.

3. Systems offering increased communication

Communication during and after a disaster is crucially important if your business is to survive and recover full operations. When a company faces disaster, communication networks need to be strong and available at any time. So, if you can find systems that enhance the ease and effectiveness of your communications then these could be worthwhile upgrading to.

4. New technology is available to simplify plan development and auditing

If you have developed a continuity plan in the past, you know that it can be a time consuming task. While essential, many business owners do not have the necessary time to commit to this. This is where systems and technology can help.

A system that makes the auditing and development of plans easier may be worth including in an update.

5. Technology that decreases costs

With businesses operating on narrower margins, many business owners want systems to keep costs low or at the very least ensure costs don't rise. If the systems you are looking at have been proven to reduce operating costs, then it may be a good idea to consider them.

It is important however to not integrate technology simply to save money. You should aim for solutions that are affordable, but that will also offer these worthwhile benefits and more.

We recommend talking to us to find out how we can help you find the services and technology your business needs to ensure your business continuity is not only working but will also deliver when you need it.

Published with permission from TechAdvisory.org. Source.

October 29th, 2014

OSX_Oct27_BIn mid-October, Apple launched their much-awaited update to their popular desktop operating system, OS X. This new version, named Yosemite after one of the most beautiful National Parks in the US, brings about a number of new changes and features that business users can benefit from. Here is an overview of the most useful developments.

Upgrading to Yosemite

The good news about Yosemite is that Apple has made this a free upgrade for users with compatible Macs. You can get it by going to the Apple Store on your Mac, and logging in using your Apple account. For businesses, we strongly recommend contacting us before you do this as we can help back up your systems and install the update so that your systems will work perfectly.

A new look for OS X

Last year Apple released a drastic redesign of their popular mobile operating system - iOS. This redesign brought about a modern look to the system with translucent menus and a clean, semi-transparent design. Apple has brought this style of design to Yosemite.

When you first start up Yosemite you will notice that bars like the launch bar at the bottom are translucent. Many icons have also been updated with clean and consistent design and menus have been somewhat flattened, making them easier to read.

Overall, the new look makes systems running this version of OS X easier to look at, while modernizing them and bringing them more in line with other Apple systems.

Enhanced continuity between devices

Apple has noted before that they are striving to bring their desktop OS and mobile OS closer together, eventually reaching a point where they are more or less one and the same. With Yosemite, they make a big jump forward by introducing a number of mobile and desktop features. One of the most useful being Handoff which allows users to start a task on their iPad or iPhone and continue this on their laptop, or vice versa.

Instant Hotspot is another feature that allows users to instantly share their iPhone's data connection with their desktop - no need to enter a password as the system uses iCloud to ensure that the connection is secure.

If you have an iPhone that is running iOS 8 and a laptop or desktop with Yosemite installed, and connected to the same Wi-Fi network, you will be able to answer calls to your iPhone from your computer, or even send and answer text messages via the Messages app on any device.

Improved AirDrop

AirDrop is a feature that Apple has been trying to get working properly for a number of years now. When it works, it works really well, but with the last update to iOS 7 and OS X Mavericks, it simply didn't work when you needed to transfer files from your phone to your computer.

Yosemite fixes this, as this version of AirDrop now has the same protocols as the mobile versions, so you can swap files between devices on the same Wi-Fi network.

Notifications Center

This feature has been updated to make it much more useful, mainly due to the introduction of the Today view. Similar to the view introduced in iOS 8, this shows you, at a quick glance, useful information for the day. By default you can see your calendar, stocks, weather, etc.

There is also support for widgets. Because Apple has enabled this, software developers can now create widgets that can be placed in the Today view of the Notifications Center. This is similar to the new feature that was introduced with iOS 8, and can be accessed by swiping four fingers from the left of the track-pad to the right on your laptop, or pressing the bulleted icon at the top-left of your menu bar.

Improved Spotlight

While Spotlight has long been a feature of OS X, it has been updated in Yosemite. Now, instead of just searching for files on your computer it can also search for applications. You can also use it to search the Web, so when you enter a term you see results from pages like Wikipedia, the Apple Store, iTunes, and more.

As in other versions of OS X, you can access Spotlight by hitting Command + Spacebar. You then see a search bar pop up in the middle of your screen. Simply type what you are looking for and a window will drop down with results.

These are just a few of the new features that business users will benefit from when they upgrade to Yosemite. If you would like to learn more, please contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Apple Mac OS
October 24th, 2014

AndroidPhone_Oct20_BGoogle's Nexus line of devices promises users a pure Android experience. This means that the operating system is exactly as Google designed it to be, unlike many other Android devices where manufacturers add their own layout and design. In mid October, Google announced not one, but three new Nexus devices that set a new benchmark for what Android can really be.

Android L becomes Android 5.0 - Lollipop

While Google announced Android L earlier this year, little was said about what the full name of the next version of Android would be. The company finally laid speculation to rest with the announcement that the next version of Android will be 5.0 - Lollipop.

This is the first major update to the Android platform pretty much since Android 4.0 was released back in 2011. While the different versions of 4.0 introduced useful features and changes, the overall look of the system has largely remained the same. Android 5.0 will change this, with what is called Material Design, which brings a universal look (user interface) to apps across all devices.

Beyond a new look, 5.0 will introduce a new operating environment and coding that allows apps to run faster and more efficiently on existing hardware. Support for faster and more powerful processors is also being included so over the next few years you can expect to see phones and tablets become even more powerful.

To begin with, Android 5.0 will be available on the newly announced Nexus devices, along with older Nexus devices (7, 7 (2012), 5 and 4), some Motorola devices, and all Google Play Edition devices. The company has not set an official release date for this update, but you can probably expect it sometime in mid-November. Other devices will have to wait until the manufacturers can adopt this version of Android to their systems.

The Nexus 6

Like most other popular devices, there have been solid rumors about the Nexus 6 all over the Internet. True to these ruminations, the 6 will be made by Motorola and will be a large phone - 6 inches in fact. Here is a brief rundown of the important specs for business users:
  • Screen size - The display is 5.96 inches diagonally, with the total size being 6 inches from top-left to bottom-right.
  • Battery - The battery is 3220 mAh, which should be more than enough to see you through a day. Motorola has also included their fast-charging technology which can produce six hours of use from a 15 minute charge.
  • Processor and RAM - The processor is a top of the line Snapdragon 805 quad core 2.7 GHz. There is also 3 GB of RAM, which means there is more than enough processing power to run everything you need.
  • Memory - The device is available with either 32 GB or 64 GB of storage.
  • Price and availability - Unlike previous Nexus devices, this phone starts at USD 650 for the 32 GB version, while the 64 GB version costs USD 700. Pre orders for this device start on the Google Play store on October 29 with the device being released in mid-November of this year.

The Nexus 9

The Nexus 9 is the newest tablet in the Nexus line. Made by HTC, it looks to have been designed to compete directly with the iPad Air. Here is a brief rundown of its tech specifications:
  • Screen size - The display on this device is 8.9 inches diagonally, with the total size being 9 inches from top-left to bottom-right.
  • Battery - The battery is a 6700 mAh, which should be more than enough to see you through a couple of days of use.
  • Processor and RAM - There is a high-quality processor running at 2.3 GHz. There is also 2 GB of RAM, which means there is more than enough processing power.
  • Memory - The device is available with either 32 GB or 64 GB of storage.
  • Price and availability - This tablet starts at USD 400 for the 32 GB version. There is also be a keyboard case, which looks similar to those purchased for Microsoft's Surface. The device is available to pre order from the Google Play store on October 17, with a release date of November 3 of this year.

The Nexus Player

This new Nexus device is the next step in the evolution of the Chromecast, or Google's device-to-TV broadcasting device. Like similar solutions, it allows users to stream content from their devices, or stations like Netflix, onto their TV or HDMI monitors. While at first glance this may not be the most useful device for businesses, there is one feature that could prove popular: You will have the ability to broadcast what's on your device's screen on your television screen.

This includes Chrome tabs, so if you use cloud-based software like Google Apps you can technically use this to stream presentations or to collaboratively work on documents in a meeting format.

Coming in at USD 99 per set, this could be an affordable solution for companies who don't want to invest in a projector, or who already have a television screen in their office. The system went up for pre order on the Google Play store on October 17.

If you would like to learn more about Google's Nexus devices contact us today and we can help you make the right tech decisions for your business.

Published with permission from TechAdvisory.org. Source.

October 22nd, 2014

Windows_Oct20_BIn late September, Microsoft introduced the next version of Windows - Windows 10. At the announcement event, the company showed off a number of exciting new features that many users have been requesting. While it will be a while before it is released, here is a brief overview of some of the upcoming features you can look forward to.

Why Windows 10?

When first announced, many eyebrows were raised regarding Windows 9 being skipped. In the tech world, missing out a number with a sequence is not the norm, yet Microsoft stated that they believe that the next version of Windows will be such a drastic improvement over Windows 8 that calling it Windows 9 would not do it justice. From what we can see of the new system, there really are some drastic improvements, including:

One operating system (OS), many systems

When Windows 8 was released, a slightly modified version of the OS was also released for mobile devices. While this was good news, especially for mobile users, the systems were still largely separate, with different apps, app stores, and more.

With Windows 10, Microsoft has noted that the OS has been designed to run across all systems. This means that different devices will likely have slightly different interaction experiences but the underlying system will be the same. For example, there will be one way to write programs for all devices, one app store, and updates will be applied to all versions of the same app, on all devices, at the same time.

A new, yet familiar, Start menu

Windows 8 was a drastic departure from the familiar Windows desktop layout. For the most part, it was despised by business users, who instead have largely bypassed this layout for the traditional Desktop mode. Windows 8.1 allowed users to boot directly into the Desktop, but one large feature has been lacking: a Start menu.

Windows 10 welcomes it back! As with older versions of Windows, the Start menu will be at the bottom-left of the screen, and pressing it will bring up the familiar menu of programs and options. Only now, the old Tile-based layout has also been merged into this section. Think of the traditional Start menu bar, but with a mini-tile based section to the right that will be customizable.

Everything opens in a window

If you've ever downloaded an app from the Windows App store, you likely have noticed that they automatically run in fullscreen mode. With Windows 10, any Windows Store apps will open in window-format, similar to any desktop app.

When apps open you will see the familiar taskbar, along with the maximize, minimize and close buttons. This will make it much easier to work in multiple programs at the same time.

Multiple Desktops

Microsoft Virtual Desktops is a feature that will allow users to create different desktops for different purposes and switch between them quickly and easily. While you will only need to install Windows 10 once, you can have a different desktop setup for say home, personal, and business use all under one user.

Each desktop can display different icons and layouts, but all desktops will have access to the programs installed for that user. Essentially, this will make it easier for business users who also use their devices for personal use or those who need to switch roles at work.

An enhanced File Explorer

File Explorer has been a part of Windows for a while now, and its main function is that it helps you to find your files and folders. In Windows 10, this feature will be upgraded to now search for not only your files and folders, but also to scan the Internet as well. You will also be able to quickly see recent and most popular files and folders, meaning you'll be more likely to be able to find what you are looking for in less time.

When will it be available?

Microsoft has already released what they call a Technical Preview of Windows 10. Anyone can sign up to download Windows 10 and install it on their computers. We would advise against this however, as this version is incomplete and there will be bugs and compatibility issues.

The company has noted that this current version is really for tech experts to install on secondary computers and test, so business users will have to wait! At the time of this article there has been no actual release date set for Windows 10, but you can probably expect it sometime in early 2015. Microsoft has also been quiet about the price, but rumors are circulating that it will either be free or affordable for users to upgrade to if they already have an older version of Windows installed.

Get ahead of the curve and find out what benefits Windows 10 can bring to your business, by dropping us a line first.

Published with permission from TechAdvisory.org. Source.

October 22nd, 2014

SocialMedia_Oct20_BWhile social media has become an important and integral part of many business's marketing plans, it can be easy to get stuck in a bit of a rut when it comes to developing dynamic content and varied posts. This often sees companies sticking with the same content types, which can get quite boring for all parties. To help, here are five types of content that you should be sharing.

1. Selfies

The 2013 "word of the year", according to the Oxford English Dictionary, has become so popular it's no mean feat to avoid it these days. Truth be told, the selfie is popular for a reason: It is a quick way to get people to engage with your content.

The key here is to know when to take a selfie for your social media sites. What you want are selfies that make your company look more human, for example a group lunch meeting or after-work game night that shows people having fun. When done in the right way, selfie posts can increase interaction. Just be sure to limit the number you post, as too many could lead to you being perceived as being too focused on your company and not your customers.

2. Inside looks

When we find a product or service we like, we are often curious to learn more about it. This includes learning more about the company that makes the products or services and how it operates.

If you have a growing fan base, why not create content that provides customers with an inside look at some aspect of your business. Take pictures of your office, videos about how your products are made, or perhaps write content about how certain services are created and delivered. Basically, try to come up with content that gives people an inside view of the company.

The reason this type of content works is because it often gives customers a deeper understanding about a business, and creates a closer connection to the products and services. If you can increase overall attachment, you can increase the chances that customers will interact with content, stay loyal to your brand, and even share information about your company or recommend you.

3. Quotes

Famous quotes can be a great way to get a message across in a strong way. If for example you are hosting a Thanksgiving party, or Halloween party, adding a themed quote to your post could be a great way to encourage social media users to interact with it.

Also, if you can find quotes that are relevant to your industry, you could post these whilst asking for opinions or to further a point you're trying to make.

4. Fill in the blanks

While this may sound a little simple, posts that ask your audience to fill in a blank can be a great way to drive engagement while giving your customers a chance to tell their own story. For example, if you are a bakery who produces well-known donuts, asking a question like: "The first time I had this donut was _." could be a good way to inspire customers to interact with you.

5. Videos

One of the more drastic changes many social media sites like Facebook have implemented in the past couple of years is a feature that automatically plays a video when someone pauses on it while scrolling. While not fully welcomed by all users, this move has actually led to the number of video views increasing by as much as two times.

While creating a video because everyone else is, is a bad idea, if you have content that you know can be turned into a useful video e.g., a how-to video, then this could be a great way to reach your target market in an interesting way.

If you are looking to learn more about how you can leverage social media in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
October 16th, 2014

Productivity_Oct16_BFor a business to be productive there are a number of essential tools required, one of the most important being email. While there are numerous email providers and solutions, most rely on one of two protocols: POP or IMAP. These are a set of rules that dictate how data moves between systems, and the question many businesses should be asking is which protocol should they be using?

Difference between POP and IMAP

POP, or Post Office Protocol, was first developed in early 1984 and is currently in its third version (POP3). POP works by allowing users to retrieve email and download it onto their computer. Because this protocol was developed before constant Internet connections, it is meant to allow users to interact with their email on their computer and then connect to the server to send it.

What this means is that usually, you connect to the server and download all of your messages onto your computer and then disconnect from the server with all messages being deleted from the server. When you connect to the server again, the messages are uploaded from your computer to the server which then sends the messages to the recipients.

IMAP, or Internet Message Access Protocol, is a newer protocol that was designed for faster and constant Internet connections. Essentially, the email messages live on the server and the user downloads copies to their computer. When the copy is sent, it is uploaded to the server which then overwrites the message and sends it to the recipient.

Which protocol should my company be using?

While most email servers will support POP, many experts agree that it is best if companies use newer email protocols. The reasons for this are:
  • POP is largely outdated. As stated above, this protocol was first introduced in the '80s. The current, and most popular, version was introduced in 1989.
  • POP can be less secure. By default, older protocols can transmit password and login data unencrypted, which means anyone with access to your network and tools could gain access to the data.
  • POP can't support multiple devices. Due to the way POP works, only the currently connected client can see email messages. If you are on your mobile device, but logged into your email client at work, you won't get messages on your device.
  • POP lacks important business features. Most of us rely on calendars, address books, and task lists that are integrated into most email clients. With POP, these are most likely third-party solutions that live on local machines. This makes it difficult to access this information from other locations.
There are some really great newer email systems out there, including servers that run IMAP protocols, and even Web-based email solutions that pretty much negate the need for email servers in the office. If you are currently using POP, it may be worthwhile to contact us to see how we can help upgrade your email solution.
Published with permission from TechAdvisory.org. Source.

Topic Productivity