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June 9th, 2014

businesscontinuity_June9_BHistorically the months of June, July, and August are when the vast majority of natural disasters strike. Regardless of your location, there is a chance that your business could be facing a real challenge if something bad happens. In order to limit the potential damage a disaster can create, it helps to be proactive and introduce a disaster strategy. One essential element that you might find useful is utilizing your mobile device, and looking at the benefit of disaster apps.

Both Android and Apple mobile devices offer a wide variety of apps that users rely on daily. Because of this, these devices have become an integral part of our lives and would no doubt be on hand if disaster struck. The upside to this is that there are apps that can help you and your employees whatever the disaster. Here are four of the best types of disaster related apps you and your colleagues should download in order to prepare.

Weather apps

It is always a good idea to know what the weather forecast is for your local area. This can help you predict what could happen and even prepare your business should say a big storm be rolling in. There are a wide variety of weather apps out there and it can be difficult to actually pick which is the best to use. We recommend:
  1. The NOAA Weather Radio - Available on iTunes for iPhone and iPad users, this app is the official app for the National Oceanic and Atmospheric Association. When installed, you can receive local weather forecasts based on your location and storm or severe weather warnings pushed directly to your device. The app can be found on iTunes and costs USD$3.99
  2. Weather Underground - This app is among the most powerful weather apps out there. Using a wide variety of weather stations and user submitted weather it is up to date and able to offer accurate forecasts. With a Weather Radio feature, and push notifications of weather alerts, you can easily track potential storms. There is also the WunderMap which has radar, reports and IR Sat views as well. The app is available for free on Google Play and iTunes, and is rumored to be coming soon for Windows Phone.
  3. Local weather apps - Many TV stations and weather organizations have localized weather apps that focus on just local conditions. If you live in a disaster prone area, it would be a good idea to see if your local TV station has a weather app, as this could be the quickest way to receive updates.

American Red Cross apps

The Red Cross has a number of excellent survival oriented apps that could really come in handy for when a disaster strikes. These apps provide tips on how to prepare yourself and your family, as well as buildings for disaster, and what to do during and after a disaster strikes.

The best part is that most of the information is available offline, so you will have access to it even if cell networks are down. Some of the apps even provide weather alerts that will sound even if the app isn't open, alerting you about any impending danger.

These apps are all available for free on Google Play and iTunes. The best thing to do is to visit the Red Cross website and look for the apps that are relevant to your local area e.g., if you are in the mountains the Forest Fire and First Aid apps may help. The apps are all free and can be downloaded by clicking the links for your device's app store on the Red Cross site.

Social media apps

Social media services could prove to be a good way to connect and communicate during a disaster. Try setting up a group for your employees to communicate and encourage them to use it when a disaster strikes to share information and enact plans. One of the biggest added advantages to using social networks is that the servers that host the service are located around the world, so the chances of the service being down is fairly slim. If you have Internet access, you will be able to access the service.

It would be a good idea to define which social network you want to use and establish your pages and connections ahead of time. Have each employee sign up for and join the group you have created and also download the app onto their mobile devices.

Google Public Alerts

Google Public Alerts is the company's alert platform that allows for the distribution of emergency messages and notices like evacuation notices, public alerts, and storm warnings. For users in the U.S., Australia, Canada, Colombia, Japan, Taiwan, and Indonesia alerts will appear in Google Searches, Maps and if you are an Android or iOS user, from Google Now.

Mobile users who have Google Now installed should see relevant alerts pop up when something happens. While you won't see alerts for absolutely everything, Google does a pretty good job at broadcasting useful information. On mobile devices, these alerts will usually pop up in your Notifications Center where they are easy to see.

To get these notifications on your Android device, you will need to download the Google Search app and activate it on your device. You can find it for free on the Google Play Store, and on iTunes. Android users can also download the Google Now Launcher which will add Google Now to your device's home screen, and can be accessed by swiping to the right from your Home Screen.

Tips for using your mobile during an emergency

Here are six tips to help you leverage your mobile device during a disaster.
  1. Install relevant apps - In order to be prepared, you should install the apps necessary to communicate during a disaster, along with a weather app and if necessary a survival app.
  2. Ensure your contacts are up to date - To be sure, you should periodically update your contacts. Should anything happen you will know how to contact people and have a higher chance of being able to get in touch.
  3. Ensure your employees have devices that work - Even if you don't allow mobile devices in the office, or employees to use their own devices, it would be a great idea to ensure that your employees have devices that are in working order so should they need to contact you, or vice versa, you will have a better chance of being able to.
  4. Establish procedures to follow during a disaster - This is arguably the most important preparation you can do. Take the time to establish procedures you and your employees should follow during an emergency. Include where people should meet, backup plans, contact suggestions and the roles you expect your employees to take.
  5. Keep your batteries topped up - Mobile devices rely on batteries to operate, and during a disaster you may be without a power source for an extended amount of time. Therefore, Minimize use during a disaster. Ensure your batteries are full, or charges as often and has high as possible.
  6. Invest in a good power bank - Power banks are useful tools that are essentially big batteries. You can charge them up then use them to charge your devices. Take a look for one that is at least 9000 MHZ, or higher. The higher the number the bigger the charge.
If you are looking to learn more about using mobile devices during a disaster, or how your company can prepare, contact us today. Learn about our services and how we can help.
Published with permission from TechAdvisory.org. Source.

June 4th, 2014

AndroidTablet_June02_BOne of the basics for Android tablets is that they connect to the Internet. While every tablet can connect via Wi-Fi, an increasing number of models are also able to connect via data networks. For those who have tablets that connect with data networks, you likely have a set amount of data each month, meaning you run the risk of exceeding this amount, which could prove costly.

Here are three things you can do in order to minimize and track the amount of data you are using on your tablet.

1. Turn off your data when you aren't using it

All modern tablets have the ability to connect to a Wi-Fi network, and many of us have these in the office and at home. While many tablets have the ability to switch between connection types automatically, there is always the chance that you may loose connection and switch to a data network without knowing.

If this happens, you could see your data allowance quickly drained. Therefore, it's worthwhile turning off your data when you aren't using it. On most devices, you can do this by:

  1. Going to your device's home screen.
  2. Swiping down from the top and either selecting Settings or tapping on the profile image (usually a person icon) and tapping Settings.
Under Wireless & Networks tap on Data usage. Next, slide the tab Mobile data from On to Off. On some devices you may see Mobile Data right on the Settings menu, and sliding it to Off will turn off your device's data connection.

If you are going on vacation or out of your data provider's service area this is useful thing otherwise you may incur roaming charges which are usually costly. Note, that when you do turn your data off you will still be able to connect to the Internet over Wi-Fi.

2. Set a limit on the amount of data used

On Android devices using newer versions of Android there is actually a built in data tracker that allows you to see how much data you have used in a given period. You can access it by:
  1. Going to your device's home screen.
  2. Swiping down from the top and either selecting Settings or tapping on the profile image (usually a person icon) and tapping Settings.
  3. Selecting Data usage.
Note, this may be in a different location on your phone, it depends on the manufacturer. It can be found in the device's settings menu, just take a look at the options related to mobile and data.

With Data usage open, you should see a graph that displays the amount of data you have used during the current month. If you tick Set mobile data limit you can manually set a limit for your data. If you go over that limit, your device will automatically disable mobile data. We suggest setting it for around 10-20MB below the limit on your contract. You can also set a warning limit that will let you know when you are approaching a certain amount of data.

If your billing cycle doesn't begin at the start of each month, press Data usage cycle and select Change cycle… to set the dates to fit with the monthly charge cycle.

3. Audit the amount of data your apps are using

If you open the data usage part of Settings and look under the chart that displays the amount of data you have used you should see a list of apps that have used data, ranked by the amount each app has used.

You can see which app is using how much data and from here you can adjust how you use an app. For example, if you see that YouTube has been using a high amount of mobile data, it may be a good idea to restrict viewing videos to when you are on Wi-Fi.

If you see that apps are using data despite the fact that you aren't actually using the apps you can restrict the app from using data in the background. Many apps use data to keep their content up-to-date or available for the next time you open them. Try tapping on the app names in the list below the graph and a new window will open.

Take a look at the pie graph and you will see two sections: Foreground and Background. Foreground indicates how much data the app is using when it's open while Background shows how much is used while the app is closed.

If you tick Restrict background data at the bottom of the window, the app will not be allowed to use data while it isn't open.

Looking to learn more about your Android tablet? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

June 4th, 2014

Windows_June02_BDid you know that computer performance can be hampered if you keep your hard disk packed with unnecessary files? One way to prevent this from happening is to use the Disk Cleanup tool. which removes old files that have been sitting in the hard disk drive for too long. These unused programs and files stop your computers from performing to its full potential. Disk Cleanup enables you to determine which files can be removed without threatening specific computer functions.

How to operate the Disk Cleanup tool

Disk Cleanup can easily be accessed through the start menu or by searching Disk Cleanup. Once it has been opened, this tool will automatically select Drive C, although you can switch to other drives, and will show a list of file locations containing files that can be removed. Adjacent to each file location is data about the size it is taking up from your hard disk.

Each file location has a corresponding checkbox that needs to be selected in order to delete the unnecessary files it contains. Upon highlighting or selecting certain files, the description of the files will appear at the bottom of the window so that you know exactly which files you are removing.

When Disk Cleanup completes you need to restart your system to remove the unnecessary Windows Update files. Remember, the Disk Cleanup tool only removes those files that it thinks are no longer needed, hence usually very few are deleted.

The benefits of Disk Cleanup

  • Saves time and increases your efficiency - The traditional way of opening folders to find old files to delete may suffice for some, but not for those who prioritize productivity. Although files can be deleted manually, you may not know how, and the Disk Cleanup is faster too.
  • Makes your computer more reliable - Some programs are automatically downloaded through the Internet and are often virus-infected, therefore infecting other files as well. The Disk Cleanup tool can clean unwanted programs and virus-infected files which are decreasing your computer's reliability.
  • Maximizes your drive’s memory - The ultimate advantage of cleaning up your disk is the maximization of your computer’s storage space, increased speed, and improvement of functionality. Upon clearing the disk drive, the computer can perform at greater speed enabling you to use your device to run at peak performance levels.
The Disk Cleanup tool is as handy to launch and operate as any basic program, so there is no hassle of installing new software and tools to clean your computer. Not only does this allow you to use your disk space for necessary files but also improves your productivity. If you are looking to improve the speed of your systems, contact us today to learn more about our services and how they can help.
Published with permission from TechAdvisory.org. Source.

June 3rd, 2014

androidphone_June2_BMobile devices like smartphones and tablets play a huge role in helping today’s workforce get things done while on-the-go. With that in mind, storage space has become an essential backbone to support today’s fast-paced world, giving users security, versatile support, and peace of mind. And with more people turning to Android devices due to factors like increased apps and lower costs, the question is how you can increase your device’s storage space.

MicroSD card:

The best way to get more storage on your Android device is to buy a microSD card. A decent 64GB card can be bought for as little as USD$40 and inserted straight into your smartphone or tablet. Go to Settings and Storage and assign what you want to be saved to your microSD card in the future, as well as moving existing files to maximize storage space.

It's important to note that not all devices have microSD storage slots. The Nexus 5, for example, does not support a microSD card, so make sure your device can support expanded storage in this way first.

Cloud storage:

While a fair number of Android devices do have a microSD card slot, an alternative option for freeing up space is to use cloud storage. Those that haven’t embraced the changes the cloud have brought may find it a little tricky at first, but it soon becomes second nature. We recommend using cloud storage apps to store images, important files, and any files which are either too big or too small to make accessing them via a data connection worthwhile.

One of the best ways to access cloud storage is to download an app to your Android device. The perk here is that with most cloud storage apps, you can set these to automatically back up selected files. Make sure to check that your files are saved on the cloud app and then you can delete the files from your smartphone or tablet to create more space. The only downside to this is that you’ll need Internet or data connection to view photos on your Android device.

Delete unused apps:

If you have a new Android device and you’re already running out of space, you can free some by deleting any bloatware that might have come preinstalled on your device. Some bloatware apps can’t be deleted, but most of them can be removed. Simply go to Settings then tap Apps and then tap the app you want to delete and press the Uninstall button.

If you’ve had your Android device for some time, chances are that you have downloaded many apps including those that are rarely used now. Uninstalling these apps is a great way to free up some space. Simply open your app drawer, tap, and hold on an app to uninstall. When your home screen pops up drag the app to the top of the device and drop it over Uninstall to delete.

Wireless hard drive:

A wireless hard drive is a final option for gaining access to more storage space on your Android device. It is exactly the same as a portable hard drive, except that you connect to it via Wi-Fi.

One of the best wireless hard drives available right now is the Kingston Digital Wi-Drive 32GB which can be bought for as low as USD$50. These wireless hard drives are usually available from 32GB to 1TB, so make sure you choose one that will cover your future usage as well.

Having more storage space on your mobile device will not only enhance your work security but also give you some room to breathe. Looking to learn more about Android phones and what each one has to offer? Call us today for a chat.

Published with permission from TechAdvisory.org. Source.

June 3rd, 2014

SocialMedia_June02_BWhile many of us have a profile on at least one social media site and likely have for a handful of years now, we are seeing businesses joining these platforms in an ever increasing number. Many business owners create a corporate profile in order to interact with customers and conduct marketing. One of the more popular ways to market your business through social media is through social PPC.

Define social PPC

Businesses who advertise through social media have a number of ways they can get their ads and content seen on this platform. The most popular is based on one of the Internet's oldest marketing schemes: Pay-per-Click, or PPC.

In a broad sense, PPC is the act of paying an advertiser or website to place ads at strategic locations. Placing these ads is usually free, or comes with a nominal fee, but when a user clicks on the ad and goes to the destination site, the owner of the ad pays the advertiser or site a small fee.

In relation to social media, social PPC is simply ads which are placed on the social networks. For example, you can pay Facebook to place an ad on the right-hand bar of certain user's News Feeds. If they click on the ad, Facebook will then charge you a set amount for that click.

Where social PPC differs from other types of PPC, more specifically search PPC - paying search engines to display your ads - is that it is more display oriented. With search PPC, you pay the engine to show your ad when specific search keywords are entered. With social PPC, you pay the site to display your ad regardless of what the user is looking at.

3 Common misconceptions about social PPC

While this process is becoming more popular with businesses, especially those who have integrated social media into their marketing plans, there are some common misconceptions that seem to be floating around.

1. Starting small is the way to go

As with most strategies in business, when starting something new you often want to test the waters before jumping in full scale. Many companies who are trying social PPC for the first time will often start with one or two campaigns running at the same time. While this may work for small businesses with an unproven profile, those with an established profile and marketing strategy may want to try running 3-5 campaigns at the same time.

The reason for this strategy is that it can help spread out the overall views, along with enhancing the quality of information and results. For example, you can easily compare and establish what is working when you have more than two alternatives to compare.

2. You need to be active on the services you target

Despite what some people in charge of marketing believe, you don't need to be active on a social network in order to be able to use social PPC features. Many networks, like Twitter, simply require that you have an account in order to be able to use the ad features.

If you do want to use the ad features of different social networks, you should be sure to at least have a fully completed profile. This includes address, name, location, and business info. Of course, if you want to enhance the success of your initiative, an active profile will help but it is not necessary.

The best example of this is if you want to use the promoted post feature in Facebook. You will need to have content in order to actually use this feature successfully and the more content and followers you have, the higher the chances of what you promote being seen.

3. You MUST be using Facebook Ads

Facebook is the most popular social media platform, and many businesses already have a Facebook Page. But many feel that in order to maximize the potential of their Page, they need to be advertising using Facebook Ads.

Sure, it can help to use this service, but it isn't the only one out there. You do have other options, including different platforms such as LinkedIn and Twitter. To really get the most out of a social PPC campaign you should try different platforms anyway. For example, if you want to target other business customers try using LinkedIn, which is where this target group may be more likely to be found than through Facebook.

Looking to learn more about social PPC or using social media in your company? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 29th, 2014

Productivity_May26_BIn today's offices there are an ever increasing number of distractions and competing demands that tasks always seem to take our attention away from the task at hand. As a result, overall productivity can decrease. This is obviously not the best strategy for successful business, especially when the pressure is on to get work completed. If this is happening in your office, there are a number of strategies you can employ to bolster productivity.

When it comes to problems with productivity, it can sometimes be difficult to spot what the main issues are. Productivity can suffer over time as challenges and work habits have an effect on what is achieved and how. Even if you're not aware of any productivity concerns, it is worthwhile checking from time to time where you can boost efficiency.

Prepare for the day ahead

Nothing is as important as knowing which of your tasks matter the most. Collect your thoughts the night before and create a to-do list for the next day. Determine which demand needs immediate attention and which can be done later that day.

A priority list will enable you to focus on those business needs that require immediate attention, allowing you to complete more tasks. By allocating a specific order and time to each individual job you will be able to more clearly achieve and evaluate your progress at the end of the day.

Shut personal connections out

The worst distraction in the office is employee connectivity to the outside world. Social networking sites, emails, and personal calls divert the focus from significant and pressing work concerns to personal matters.

The key here is to look at how you can contain the social aspects which make work enjoyable and employees happy, and balance this personal freedom with the demands of your business. You may find that restrictions are needed, such as limiting personal phone calls. Some companies impose a ban on social media sites and keep a tighter reign on personal communications. Other companies keep a more open policy but instead instill in employees a personal responsibility to impose limits on their own behavior.

Get in the working zone By showing your colleagues that you are busy and concentrating on your work you put up a barrier to them distracting you. By being polite and friendly but putting your work game face on you can show your determination and produce results to show at the end of the day. It's easy for time to drift by with idle chat and unnecessary interruptions which could wait until break time.

Set personal deadlines

You may have a deadline set by the demands of a job you are focusing on, or set by someone working with you, but personal deadlines are also necessary. By giving yourself a set time to furnish reports and deliver outcomes, for example, you keep yourself focused and produce results. Keep your desk free from piled-up paperwork and tasks so you do not have to cram to meet deadlines.

Determine your distractions

Know which, from among the office clamor, distracts you the most and create a way to eliminate, minimize or extract yourself from this problem. Is it noise from other people that is bothering you or perhaps as simple as the pop-up notifications on your computer screen? Do yourself a favor and deal with it.

Focus is at the core of these guidelines. Start asking yourself what is preventing you from concentrating. Look at how you work and what the situation is when you're in the flow and getting what you need to achieve done.

Productivity is essential in the corporate world as it is about fulfilling goals, ambitions and commitments, which can have a spillover effect on your life outside of work too. Determine which from among your tasks need to be fulfilled first, focus and boost your productivity.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
May 29th, 2014

BusinessValue_May26_BAs a business owner, or manager, you probably have a social media profile and create content for it. One of the most common types of content is blog articles, and yet some companies have problems actually getting their content shared. If you post articles to bring in new customers and interact with existing ones, then you need to know how you can enhance the chances that your articles are shared.

The key to getting your content shared

There are countless blog posts on how to create content that is shareable. And to create content that will be shared by users on social media and other platforms you need to know why content gets shared in the first place.

In order to help, we scoured the Internet and found a great article over at OK Dork, which was written by the content masters at BuzzSumo. This article listed things you can do to increase the shareability of the content you produce. While it is quite a long article, we found there were some great tips worth talking about here. In order to make things a little easier, we have split this article into two parts. Here are the first five tips you can leverage to increase the reach of your content, and more specifically the blog articles you create:

Create longer content

Take a look at what people share on their social media profiles and there is little doubt that the vast majority of content is short, and can range from often photos and videos of funny cats to memes. But look at the articles that are shared and you will often find that the most popular ones are actually longer, or long-form as they are referred to by content experts.

The main reason for this is because there are fewer long-form article creators out there, and there is a demand for higher quality, well researched and well-written articles. Sharing this type of content generally adds some depth to a posting which can create a more involved and sustained dialogue.

You might want to mix it up to increase shareability by creating some articles which follow this longer style approach. You could try writing shorter articles on a regular basis, for example, with a 2000 word article say once a month.

People like images

Think about the last time you read an article in the newspaper without an image, or even saw a link on social media without an image. Did you remember the content, or did you even click on the link? Many people wouldn't. So, if you want your content to be shared on social media add some visuals.

With longer content visuals not only serve to draw the eyes of the reader and break up content to keep the reader engaged. For shorter pieces, an image can attract initial attention and give the reader some an idea about what the subject of the content is.

The key here is to include visuals with every piece of content. Make sure that the image relates to the content and is interesting enough to capture attention, enough that users will want to share what they see and read.

Even Twitter users like images

Although Twitter is largely based on text posts visual content tends to be shared more by users of this platform.

As per the point above, try to have a visual with every piece of content. If you are an avid Twitter user, try coming up with titles or overviews that are 100 characters or less. This will leave room for a link on Twitter to the content. If social media users likes the content, and there is an image too, chances are higher that they will share it via Twitter.

Using certain emotions really helps

If you want people to share your content, you need to write articles that evoke emotion. The three most successful, when it comes to sharing, are:
  • Awe
  • Laughter
  • Amusement
If your article inspires one of these three emotions, you have a drastically higher chance of the content being shared. Generally speaking, if content makes someone laugh or think about an issue then are more likely to share what resonates with them.

The other emotion to capitalize on is selfishness. Take a look at your Facebook News Feed and we guarantee that you will see a ton of quizzes shared by people. These quizzes are usually something like "What TV character would you be?, or "What's your dream job?", etc. While entertaining, these quizzes appeal to our more narcissistic sides. They provide little to no value to your followers, but they can be fun and help social media users establish an identity which they can compare with others trying out the same 'test'.

You can also try to create articles that challenge normal assumptions or are opinion pieces on relevant hot-button issues. The spark of debate that the content ignites is sure to attract interaction with comments and sharing, and you can also keep interest going via social media.

Users love infographics and lists

When writing your articles, you have a wide variety of ways you can format your content. Most people will agree that your articles, regardless of length, need to be broken down into easy to read sections, especially if you want to keep mobile users reading. There are a number of ways you can do this, but the two most popular are through infographics and lists.

What this tells us is that readers generally prefer content that can:

  • Display a large amount of information in a clean, easy to read, and visual format i.e., infographics.
  • Are scannable.Take for example list articles. You can format these to be highly scannable, yet still include all the essential information.
  • Tell us what to expect. We like to know what an article is about before we read it.
If you are writing longer articles that contain a large amount of information try creating an infographic, and summarizing the most important parts in a list.

Next month we will reveal five more tips to enhance content sharing. In the mean time, if you have any questions about creating effective content or on social media, contact us today.

Published with permission from TechAdvisory.org. Source.

May 28th, 2014

iPhone_May26_BThe smartphone is one of the most desired must-haves in business. And because of the desire or need to be able to access certain features, many users choose the iPhone because it is user-friendly and has a lot to offer. Whatever device you use, a basic requirements has to be the ability to go online. However, yet there is one way that devices can connect which many users do not know about, and that's tethering.

Tethering defined

Tethering, mobile devices is the act of connecting your phone to another phone or another device, so that the Internet or data connection can be shared. Your iPhone can either share its data connection with another device, or have that device share its connection with your phone, allowing you to go online.

USB connection

A USB connection allows you to connect directly to your laptop without draining your phone's battery. It is a way to connect securely and browse Web pages faster than other types of. However, It can drain your laptop’s battery since this connection instantly charges your iPhone.

USB also minimizes movement and device connection since you are plugged into your laptop and the wire won’t let you go anywhere too far. Be sure to bring your laptop’s charger and that you leave your phone somewhere safe should you need to step away from your computer. Tethering your device via USB connection promises a fast and secure connection.

Bluetooth connection

Bluetooth connection receives the slowest signal from an Internet modem by far. On the other hand, the wireless connection allows users to move freely and preserve battery life longer than with WiFi connection. The trade off here is better battery life at the expense of slower Internet speeds.

If you forgot your USB cable and can’t seem to connect through WiFi, then your last resort would be to connect through Bluetooth to connect to the Web, which is better than having no connection at all.

WiFi connection

Wireless LAN connection can be best set up through WiFi because it receives data speed far faster than Bluetooth. This ensures a faster connection and maximum mobility as the wireless connection enables you to move freely within the signal range.

The down side of WiFi, though, is its ability to empty your battery in the shortest time. This type of tethering can drain your battery faster than any other, so make sure that when you use your WiFi to connect to a hotspot, you are either fully charged or you bring your charger with you.

The ability to connect anywhere using another device can make your online life easier and more convenient. Through this, you can check important Web updates such as email, online documents, and access other Web data without having to pay through data plans.

Whichever option you choose in getting your device connected, what’s certain is the value you’ll get from it will outweigh its cost. Maximize your phone’s capabilities through tethering and say goodbye to your life offline.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
May 28th, 2014

iPhone_May26_BThe smartphone is one of the most desired must-haves in business. And because of the desire or need to be able to access certain features, many users choose the iPhone because it is user-friendly and has a lot to offer. Whatever device you use, a basic requirements has to be the ability to go online. However, yet there is one way that devices can connect which many users do not know about, and that's tethering.

Tethering defined

Tethering, mobile devices is the act of connecting your phone to another phone or another device, so that the Internet or data connection can be shared. Your iPhone can either share its data connection with another device, or have that device share its connection with your phone, allowing you to go online.

USB connection

A USB connection allows you to connect directly to your laptop without draining your phone's battery. It is a way to connect securely and browse Web pages faster than other types of. However, It can drain your laptop’s battery since this connection instantly charges your iPhone.

USB also minimizes movement and device connection since you are plugged into your laptop and the wire won’t let you go anywhere too far. Be sure to bring your laptop’s charger and that you leave your phone somewhere safe should you need to step away from your computer. Tethering your device via USB connection promises a fast and secure connection.

Bluetooth connection

Bluetooth connection receives the slowest signal from an Internet modem by far. On the other hand, the wireless connection allows users to move freely and preserve battery life longer than with WiFi connection. The trade off here is better battery life at the expense of slower Internet speeds.

If you forgot your USB cable and can’t seem to connect through WiFi, then your last resort would be to connect through Bluetooth to connect to the Web, which is better than having no connection at all.

WiFi connection

Wireless LAN connection can be best set up through WiFi because it receives data speed far faster than Bluetooth. This ensures a faster connection and maximum mobility as the wireless connection enables you to move freely within the signal range.

The down side of WiFi, though, is its ability to empty your battery in the shortest time. This type of tethering can drain your battery faster than any other, so make sure that when you use your WiFi to connect to a hotspot, you are either fully charged or you bring your charger with you.

The ability to connect anywhere using another device can make your online life easier and more convenient. Through this, you can check important Web updates such as email, online documents, and access other Web data without having to pay through data plans.

Whichever option you choose in getting your device connected, what’s certain is the value you’ll get from it will outweigh its cost. Maximize your phone’s capabilities through tethering and say goodbye to your life offline.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
May 27th, 2014

Facebook_May26_BIf you have a Facebook account, you are likely well aware that the company loves change, implementing it on a never ending basis. For businesses who incorporate social media into their company strategy, it's important that any differences are noted. It seems like almost every week they have tweaked some function or introduced a new feature. One of the latest changes is to your News Feed, and you may not even know it has been implemented.

About the content displayed on your News Feed

The average number of friends a user has on Facebook, and the content they post, is increasing. This makes it difficult to actually see all of the news and posts on your News Feed, which can pose problems for businesses who want and need to keep track.

In order to make viewing content easier, Facebook introduced two views:

  • Top News
  • Most Recent
These two views can drastically change the content you see on your News Feed, and the order it is displayed in. In recent months, the company has changed the default view to Top News for all users. This has created some confusion though, especially for those who want to view everything posted.

Here is an overview of the two Facebook views:

The Top News view

This view is an aggregate of the most popular content posted by your friends and the Pages you follow. If you log out of Facebook and come back after a while, this will be updated to show which posts have gained a lot of attention since you have been gone.

These posts might include a funny video that has received a lot of comments, or even a post from another Page that has gone viral. Now, unless you change it, this is your new default view when you log into Facebook.

To determine what to show in this view, Facebook uses an algorithm which factors in what content is being interacted with and how many people are interacting with it. It then displays this content as being the most relevant and what it decides you are more likely to find interesting. However, this view does not show content chronologically.

For businesses this view option can be really useful. If you have posted content that has been interacted with then there is a better chance that it will be seen by other users through this default view.

The Most Recent view

As the name suggest, this view is of the most recent posts on your News Feed. Posts are presented chronologically with updates from all of your friends and Pages.

This view is a great way to track everything people are posting so that you don't miss those posts which wouldn't be included high up in the Top News view. For businesses, this allows a valuable insight into what people like and don't like at any given moment, and to be able to respond to interactions which are important but haven't necessarily become popular. It could be that by seeing these posts and coming back with a reaction that you then create a flurry of interest which would then be seen in the Top News view.

How to switch between them

Looking to switch between views on your News Feed? You can easily do so by:
  1. Logging into your Facebook account.
  2. Pressing News Feed on the menu on the left-hand side of the page.
  3. Clicking the gray arrow beside News Feed and selecting either Top Stories or Most Recent. This will switch your News Feed view to the one you select.
If you are looking to learn more about Facebook in your business, contact us today to see how we can help.
Published with permission from TechAdvisory.org. Source.